It was 2004 and it was my first time to hear about the word "TWEEN" which meant that prepubescent stage between the ages of 8 to 14, 9 to 12, or 8 to 12, depending on whom you believe. The brand "She's Charmed and Dangerous!" was one of the first licenses to make a breakthrough in the tween market in the Philippines. This hip brand embodied the spirit of today's young lifestyle, featuring a cast of multicultural girlfriends who have a passion for fashion.Click Licensing Asia got me to write some press releases for its Fashion Show Mall Tour launch.
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