Showing posts with label Pet Business Marketing. Show all posts
Showing posts with label Pet Business Marketing. Show all posts

Thursday, January 26, 2012

Homeless but not Hopeless


When we moved into our present home exactly one year ago, it became clear to my husband and me that we were definitely not in Metro Manila any more. Our quaint little house is tucked away in the forested hills of Catalunan Grande, a 30-minute ride away from downtown Davao. There were only four houses on our street. In the morning, the place looks more like some eerie deserted subdivision but in the evening, the symphony of crickets, fruit bats, and lizards, the disco-dancing of fireflies, our own version of Van Gogh’s starry night, and the cool mountain breeze will tell you otherwise. Indeed life is here in Davao! 

But one particular “life” that caught our attention was this native dog that has taken residency in our street. She looked like any typical stray – thin and covered with mange, thus prompting us to give her the nickname Gally, derived from galis. 

Gally was the neighbourhood’s dog. Other strays would grace our street but Gally was the only fixture. When it rained, she would seek shelter in an abandoned half-constructed house just a roof away from ours. She had these eyes that looked perpetually sad yet sweet. I guess that helped her way into all of our hearts. During the day, our three neighbours would feed her by dumping some leftovers on the ground right outside their gates and driveways. My husband and I however took a step further by making sure that she eats from a dog bowl every night, with some fresh water to drink. She would drink for a straight 5 minutes – proof that it was her only liquid intake for the day. And to cure her skin disease, my husband, who is a veterinarian, would regularly sneak some medicine into her food. 

For the first few months, Gally would eat from her bowl outside our gate. Though she was really docile, Gally like any other stray dog naturally has some trust issues so it took us some considerable time before we finally got her to come inside our carport to eat. We preferred to feed her inside because there were many times before when she got bullied by the larger stray dogs who would visit the street. We believe that Gally used to have a home and probably was abandoned. She isn’t like the usual strays that are belligerent and fearful. She wouldn’t gobble up her food like any starving animal. She would eat daintily, looking up bashfully once in a while, as if asking with her eyes, “Is it okay to finish all these grub?”

Finally, we saw the positive results of the medication that we’ve been giving her. Her mange was now gone, except for a few scabs. And her coat was now thicker and brighter. But the best development was that Gringa, our own little diva dog, has finally become friends with her Ate Gally. Whenever my husband would take Gringa out for her routine evening walk, Gally would literally tail them. They have become a pack!
Although Gally still refused to let us pet her, we were thrilled enough to see her gallop towards us whenever our car would arrive at night. It was like coming home to a grand welcome; like a parent being greeted with warm hugs by the kids.  This dog has certainly translated our presence into something positive. Every night while my husband fed her in our carport, I would hear my husband talk to her; coaxing her to come near so that he could further check her up. Gally took baby steps toward him as the months passed by. 

Ever since Gally showed such enthusiasm and openness, my husband and I started to toy with the idea of adopting her. But seeing that our neighbours have also grown a fondness for the adorable stray, we thought that it would be quite unfair for Gally, and probably even traumatic, if we keep her inside the house the whole day while my husband and I are at work. We knew that her life is practically in danger if she continues to live on the street, but for the meantime we had to settle with doting on her during evenings and weekends. As long as we were assured that she was fed during the day then we saw no immediate need to take her in officially. And besides, she’s been living on this street unharmed for quite some time already. If our street had been in the middle of the city then we would have taken a more aggressive stride towards rescuing her. But Gally was relatively happy and content house-hopping among us neighbours – all four of us. Neverthless, we still looked forward for the right time. My husband and I were hopeful that a perfect prompt to adopt her would happen soon.

But yesterday morning as my husband and I walked towards our car to get to work, the sky was gray and giving off a drizzle. As if the weather wasn’t forlorn enough, our hearts sank at an unbelievable sight. Gally was lying on her side in the middle of the road – lifeless. I wailed the moment I realized that it wasn’t a bad dream. I was awake. But Gally was now in an endless sleep. 

My husband’s frown slowly turned into a face of weeping little boy as he bent towards her. At this point, our other neighbour had already stepped out with a large sack to carry Gally’s dead body. He told us that she was hit by a car last night. Our neighbour also wore a miserable face as he gingerly placed Gally’s body inside the sack. “Ilubong nako ni didto banda.” He said he’ll bury the body as he pointed to a piece of land near his backyard. We nodded and thanked him for his thoughtfulness.

The ride to the office felt like a slow funeral procession as heavy traffic jammed the highway. Why do drivers move slow in the rain? To avoid accidents? Or is it simply to avoid dents on their cars? And yet last night during the rain one stupid, heartless maniac of a driver just didn’t mind putting a fatal dent on a living creature’s body. 

My husband and I were silent during the ride. I knew we were thinking of the same thing but we were too guilty and heartbroken to verbalize it – we should have had taken her in earlier than we had planned. But it’s too late now. Gally won’t be greeting us tonight anymore. No more of those sweet sad eyes looking at us. I may not have a photo of her but her image is tattooed on my mind.

We will forever remember our darling Gally. She has definitely inspired us to become more conscientious about strays, especially those roaming in our area. But my husband and I can’t save all the Gallys in our midst. We hope though that more DavaoeƱos will grow a bigger heart and open their homes for the other Gallys out there. At the same time, we pray that more people will have the compassion for the Aspins (Asong Pinoy or native dog) and refrain from being breed-conscious.  The say it takes a village to raise a child. But for us and our neighbors, it only took a street with only four houses to make a stray dog feel at home. 

In 2010, my husband and I designed this logo for a local animal rescue group
here in Davao City. We hope that more stray dogs will find loving new homes.


Monday, March 22, 2010

Run to Raise Funds for Shelter Dogs in Metro Manila



Help the shelter dogs by joining TailRunners: The Metro Dog Run 2010. A percentage of your registration fee fee goes to PAWS (Philippine Animal Welfare Society), CARA (Compassion and Responsibility for Animals), AKF (Animal Kingdom Foundation), and the Cavite Animal Welfare Society. The more people joining the run, the more money we can donate.

One of our TailRunning Ambassadors is Trumpets Playshop Creative Director Audie Gemora. He is a proud member of the PAWS Aspin Club which is set to be launched in April, just in time for TailRunners 2010. Skipper here is Audie's adopted Asong Pinoy (native breed).

If you still call native dogs Askals (short for Asong Kalye), then you must have been living under a rock all this time. After the very successful “See Beauty Beyond Breed” – a national print ad campaign featuring celebrities Heart Evangelista and Jericho Rosales; preceded by trailblazing events such as the “Pinakamagandang Hayop sa Balat ng Lupa” – a native dog beauty pageant, which was judged by Ms. Universe 1969 herself, Gloria Diaz (who also happens to be the star in the cult classic film of the same title), our very own local breed is now known in politically correct terms as the ASPIN or the Asong Pinoy. And it was only a matter of time until an official Aspin Club would finally emerge.


The PAWS Aspin Club’s SEC registration papers state that the club “aims to improve how Filipinos view & treat native and mixed-breed dogs by celebrating the unique characteristics of each dog and helping people make the right choice – the choice to adopt Aspins from shelters, pounds, or rescued off the streets.” The PAWS Aspin Club was established to help unite native dog owners to incite change, and help these extraordinary dogs receive the recognition and care they deserve.”

To know more about the PAWS Aspin Club, click HERE

Thursday, March 4, 2010

TailRunners! The Metro Dog Run 2010!

Everyone's RUNNING in Manila but we at MyPetChannel prefer to run with our dogs! Watch out for my company's first big event for 2010! Log on to www.mypetchannel.tv for more details in the coming days.

Tuesday, March 2, 2010

Females for Animals: Top 10 Filipino Women in Pet Welfare

In celebration of the International Women’s Month this March, MyPetChannel salutes the Filipino female force behind animal welfare and responsible pet ownership advocacy in the country.

From celebrity pet lovers to animal welfare crusaders, and veterinarians with incomparable passion for animal health, read more about why these women are more than just pet moms on: http://www.mypetchannel.tv/pet-101/top-10-pinay-in-pet-welfare/

10. Pia Guanio, First Awardee of the Order of the Platinum Paw
9. Reema Chanco, Running for shelter dogs at MyPetChannel's "TailRunners: The Metro Dog Run 2010"
8. Dr. Margarita Carpio, Co-Owner of Vets In Practice Animal Hospital
7. Dr. Flor Viloria, Marketing Director of Merial Philippines
6. Kathy Moran, Columnist for the Phil Star Pet Life Section
5. Heart Evangelista, Poster Girl for PAWS' "See Beauty Beyond Breed" Campaign
4. Karylle, Spokesperson for PAWS Adopt a Shelter Dog Program "A Love that will Last a Lifetime"
3. Nancy Cu Unjieng, President of CARA (Compassion and Responsibility for Animals)
2. Anna Cabrera, PAWS Program Director, and all the Women Volunteers of PAWS
1. Nita Lichauco, PAWS President and fought for Republic Act 8485 into a Law

Friday, February 26, 2010

MyPetChannel... Helping Petrepreneurs and Pet Parents

It’s official – THE PET INDUSTRY IN THE PHILIPPINES IS BOOMING! Or should we say BARKING? The fact that we already have dog hotels and pet sitters, malls that compete for the “pet friendly” title, pets celebrating grander Halloween parties than humans, and boutique superstores with shelves and shelves of pet food, vitamins, shampoo, accessories and toys is proof enough. Be it a stall in Tiendesitas or a Multiply online seller, even the small and medium petrepreneurs are gaining some pace in the game.

This pet ownership paradigm shift inspired the birth of MyPetChannel in October 2009. It was our pet project as husband and wife... our baby... We both grew up in pet-loving homes. And the recent death of my pug on a local flight in 2006 due to the airline company’s negligence surged my devotion to help promote animal welfare and responsible pet ownership in the country.

More than JUST a website, we aim it to be the Complete Online Guide to a Happy Pet Lifestyle in the Philippines. It is a hybrid of different forms of new media platforms all packaged into one pumped-up portal…

It’s a Web TV Show with some webisodes hosted by animal lover Andi Manzano and directed by PAWS Special Events Director Rich Ilustre featuring various exciting pet events in the metro, amazing and adorable animal stories, and celebrity pet lovers like Heart Evangelista, Karylle, and many more…

It’s an E-Zine with articles that match the gloss and wit of lifestyle magazines, this time though it’s all about pets…

And most of all it’s a Pet Business Marketing Services and Production Company; a boutique ad agency that offers a 360 degree approach and below the line strategies to advertising and promoting multinational animal brands and petcentric SMEs.

The website www.mypetchannel.tv is the company’s nucleus for all our creative output. On this portal pet lovers can: WATCH fun videos of celebrities and their pets, as well as informative and heartwarming webisodes that feature our beloved animal companions. LEARN which pet type and breed best fits your personality and lifestyle, discover the different pet and animal-related organizations in the country, and educate yourself on small animal health and nutrition. FIND vet clinics in your city, shops and services catering to the needs of your pets, and offices of animal welfare groups. CONNECT with other pet lovers through its pet news, events calendar, and pet blogging community. PLAY games and join contests to win 'pawesome' prizes!

You can also submit home movies and adorable snapshots to its pet video and photo galleries. And SHOP without leaving the house for pet necessities and cute accessories at its Online Pet Mall opening soon in April. The Product Reviews also help pet parents choose the best stuff for their darling fur-kids.

So whether you’re a pet lover looking for educational and entertaining tips on pet care, or a pet business in need of creative and high-impact yet low cost marketing solutions and strategies to drive sales, MYPETCHANNEL.TV is here to make all that PAWSIBLE! Email inquiries@mypetchannel.tv to request a Media Kit.